I teach business owners, entrepreneurs and professionals how to design and launch a profitable website that will increase sales, and grow their brand and influence.
WITH EASE AND WITHOUT CODING!
It was 2004. Karl, my husband, left his job at a prestigious gym and a few days later I quit my job at an international IT firm. We both had enough of being told what to do, when we can have a day off and how much time we can take for a lunch break. We were in our twenties and we wanted freedom. We had two things: ambition and attitude. Later, it turned out: it was actually three things. The third one: ignorance.
Karl and I decided to open a business: a personal training centre in Dublin. It was a no-brainer: Karl was a personal trainer and I love fitness. That’s how we met.
We signed the lease, ordered the snazzy equipment, placed a sign outside and… nothing. Absolutely nothing. Not even crickets.
I couldn’t believe it. We were in the best possible location, had the best premises, the best equipment and a sign outside. Four months went by and still not one client. We were quickly running out of contingency funds, the rent was due, the mortgage on our apartment was due, the bills were piling up. The pressure was on. Doubts started creeping in. I was having second thoughts. I did not sign up for this!
Then it dawned on me: People don’t know about us! We need to let them know that we exist!
I called and emailed one web design company after another. When I read their proposals, I was disgusted: “These people are greedy b*stards! I’d have to sell one of my kidneys to pay them!”, I shouted as I saw all my dreams of freedom and being my own boss being swept away.
Web designer were (and still are) charging ‘arms and legs’ for a miserable looking five page website. To get it updated, you would be waiting weeks and pay a fortune.
Needless to say, neither waiting or ‘selling my kidneys’ to pay them appealed to me, so I decided to learn how to design websites.
I designed our first website using a trial version of Dreamweaver. Coming from an IT background, HTML, CSS and JavaScript were not foreign concepts. Besides, the tutorials in the Help Menu were my breakfast, lunch and dinner. The website was finished, uploaded to the web and I saved thousands of Euros. Couldn’t have been happier. Karl and I were expecting to be flooded by emails and phone calls from people in desperate need of personal training. And once again: nothing!
Hopelessness and desperation reached new levels: at this stage we were living on a prayer and toast. Yet, neither of us wanted to dust off our CVs (Resumes) and look for a job.
“I must be doing something wrong!”, I said to myself. I researched everything I could about websites. I inspected the code, compared it to high-ranking websites, made changes, tested different types of layouts, copy, pictures, you name it: I’ve done it. I optimised it for search, added a blog, built funnels… and soon enough, we were flooded with business. We ranked no. 1 on Google for every keyword, our clients loved the content, every email and phone call started with: “I found you on Google and checked out your website and I’d like to book in for a consultation.”, and this was music to our ears.
This is when I became obsessed with building and optimising websites. I was able to update our website when we introduced a new service, design landing pages, build funnels and roll out marketing campaigns in a record time. I didn’t have to rely on anyone. The skills I needed to get ahead were at my fingertips. And these very skills enabled us to dramatically increase our sales, beat our competitors and build a profitable business
I used to think that saving money was the best thing about me building and optimising our gym’s website. But, in fact, it was learning a new skill, taking control, and saving time. And that is true freedom, and that’s why I now teach professionals, entrepreneurs, and business owners how to build their own profitable and high-ranking website that will grow their brand and influence and help them become sought after industry leaders.